Loopie × GoQuest

6-Month PR + SEO/AEO Plan

Aug 2026 – Jan 2027 · Prepared by GoQuest for Loopie

One campaign. Nine stories. Every rupee working twice.

Branded PR + listicles + wire amplification, sequenced month-by-month and fused with the SEO/AEO fix-list — so every placement builds reach and search authority.

₹4.22L
Total investment (incl. GST)
₹70.3K
Avg / month (band ₹50–80K)
9
PR topics
15
Placements / packages
~26
Backlinks from PR
18
SEO actions scheduled

Month-by-Month Timeline

Click a month to expand. All costs include 18% GST.

M1 · August 2026

Launch month — full branded stack fires together
₹66,576▼
PR Activity
PackageTopicCost
ANI + 200
213 publishers · 629.6M+ reach		T9 Founder story₹16,107
Outlook + 100
113 publishers · Outlook Business, NewsX, Daily Guardian		T7 Trusted brand₹15,340
PTI Premium Plus
209 publishers · 618.9M+ reach		T6 Safety standards₹19,175
Mid-day listicleT2 Travel stroller checklist₹15,954
Click a package name to view its full placement list.
LinkedIn: Founder shares Outlook Business piece + ANI founder-story (best masthead). Native text first, link in comments.
SEO / AEO — clear the overdue P0s
  • Consolidate duplicate Organization schema (home)
  • Entity/brand schema — founder, sameAs, "Shark Tank"
  • Trim homepage title (<60ch) + meta (~155ch)
  • WebSite + SearchAction schema
  • Publish llms.txt at loopie.in/llms.txt; remove /pages/llms-txt
  • Custom product titles + metas; fix auto-pulled outliers
  • Kill duplicate meta descriptions site-wide
  • Add missing H1s (incl. "Chapter 1/2" pages)

M2 · September 2026

Credibility — The Hindu masthead + CTR reclaim
₹68,263▼
PR Activity
PackageTopicCost
Republic World listicleT5 Essential travel gear₹19,175
PTI + The Hindu + HBL + 200
PTI wire + The Hindu + Hindu BusinessLine · 200+ sites		T5 branded feature₹49,088
LinkedIn: Founder shares The Hindu / HBL piece — the campaign's most trusted masthead. Lesson-driven post on trust in baby gear.
SEO / AEO — CTR reclaim + AEO foundation
  • Rewrite titles/metas on near-zero-CTR pages (~3,300 clicks/mo upside)
  • Answer-first "Quick Summary" blocks on high-impression blogs
  • Collection pages: 300–500 words + FAQ blocks ("baby stroller", "baby car seat")
  • Internal links: blogs → product/collection; fix 40+ zero-interlink pages

M3 · October 2026

Festive safety push — best-value wire combo
₹65,655▼
PR Activity
PackageTopicCost
Zee News listicleT3 Car seat safety₹22,703
ANI + BS + PTI + Super 250
Dual wire + Business Standard · 250+ sites · Google News		T3 national safety push₹42,952
LinkedIn: Founder conviction post — "Car seats aren't accessories. They're life safety equipment." + Business Standard link.
SEO / AEO — authority + evergreen hygiene
  • Author E-E-A-T profile (Khushboo Tyagi) + fix broken author URL
  • 301: /safest-car-seats-in-india-2026 → /safest-car-seats-in-india; audit dated URLs
  • Fix unnatural external links (deep links, not homepages)
  • First head-to-head comparison page (strollers)

M4 · November 2026

Diaper bags — triple wire + Hindi belt
₹68,570▼
PR Activity
PackageTopicCost
ABP listicleT4 Premium diaper bags₹16,107
ANI + PTI + IANS + 200
Triple wire · 200+ sites · 172M claimed reach		T4 branded feature₹41,418
Hindi Wire Super Plus
Dainik Jagran + 30 sites		T4 Hindi version₹11,045
LinkedIn: Company page shares ABP listicle + Dainik Jagran piece ("अब हिंदी में") — signals regional commitment.
SEO / AEO — content expansion
  • Publish "best baby car seats" blog (11K searches/mo) + newborn-niche keywords
  • Comparison pages batch 2 (car seats)
  • Product reviews rollout (Loopie Hop, Hop Stroller Bag first)

M5 · December 2026

After-sales trust — biggest masthead (HT)
₹63,508▼
PR Activity
PackageTopicCost
One India listicleT8 Warranty & support₹13,653
ANI + HT (Non-Index) + 250
ANI + Hindustan Times · 240+ sites · 265M claimed reach		T8 "why after-sales matters"₹49,855
LinkedIn: Founder contrarian post — "Baby gear brands disappear after the sale. We don't." + HT link.
SEO / AEO — performance
  • Speed sprint: mobile 42→70+, desktop 62→85+
  • Interlinking round 2: PR-cycle blogs → money pages
  • Post-purchase review prompts before festive returns end

M6 · January 2027

Finale — flagship positioning + recap
₹89,340▼
PR Activity
PackageTopicCost
ANI + PTI + HT (Non-Index) + 250
Dual wire + HT · 240+ sites		T1 Flagship positioning₹59,519
ANI + IANS + 200
Dual wire · 200+ sites · 165M reach		"6 months of Loopie" recap₹29,821
LinkedIn: Founder capstone — 6-month recap carousel with every masthead logo + coverage stats.
SEO / AEO — measure + compound
  • Re-run CTR audit; refresh titles with 6 months of GSC data
  • Backlink audit: verify ~26 PR backlinks live + correct targets
  • llms.txt + schema refresh with new products/content
  • Next-cycle quarterly plan from ranking data

Budget by Month

Band: ₹50K–80K/month all-in. Bars scaled to ₹90K.

Stack 1 Add-ons
Aug
₹66,576
Sep
₹68,263
Oct
₹65,655
Nov
₹68,570
Dec
₹63,508
Jan
₹89,340
Totals: Stack 1 ₹1,38,214 · Add-ons ₹2,83,698 · Campaign ₹4,21,912 (avg ₹70,319/mo — inside band).

Topic Map & No-Duplication Rules

9 Topics → 6 Months

AugT9 Founder story · T7 Trusted brand · T6 Safety standards · T2 Travel stroller
SepT5 Essential travel gear
OctT3 Car seat safety
NovT4 Premium diaper bags
DecT8 Warranty & support
JanT1 Redefining premium strollers (finale)

No-Duplication Rules

1PR backlinks = SEO off-page. Every placement carries 2 pre-agreed backlinks to product/collection pages — never the homepage.
2One topic, one month. Same-month wire add-ons amplify or translate — never re-pitch old topics (except planned Jan recap).
3PR feeds SEO. Oct car-seat PR → Nov "best baby car seats" blog cites live coverage instead of competing with it.
4SEO list deduped. Tracker + audit doc merged; each fix appears exactly once in the timeline.

Best-Value Package Picks

Ranked on cost-per-placement, masthead quality, and wire inclusion. Prices ex-GST.

PackageEx-GST₹ / siteVerdict
1ANI + BS + PTI + Super 250₹36,400₹146Best overall — dual wire + Business Standard + Google News
2ANI + PTI + Super 250₹31,460₹157Cheapest dual-wire
3ANI + PTI + IANS + 200₹35,100₹176Only triple-wire at this tier
4PTI + The Hindu + HBL + 200₹41,600₹208Best masthead-quality-per-rupee
5ANI + HT (Non-Index) + 250₹42,250₹176Biggest claimed reach (265M)
6Hindi Wire Standard₹19,500—Bhaskar + Jagran — unmatched regional value
Avoided: indexed HT/Livemint variants (₹33–47K premium for indexing the SEO workstream delivers cheaper) · special-edition packs (₹2.2–10.4K/placement) · bottom-tier portal-only packs.

LinkedIn Amplification — Founding Team

Founder shares the 6 story-led marquee pieces (see each month's card). Company page + team reshares cover the rest. Execution rules:

Native text first, link in comments150–250-word personal narrative + article screenshot outperforms a bare link 3–5x.
Stagger, don't dumpOne founder post per placement, 2–4 days apart. Never two PR shares in one week.
Screenshot the mastheadThe Outlook / Hindu / HT logo is the credibility asset — not the article text.
60-minute team windowAll team members comment (not just react) within the first hour; reshare after 24h.
Tag strategicallyPublication handles + parenting/D2C communities. No generic tag lists.
Repurpose onceEach marquee piece becomes a carousel or quote-card 2 weeks later — doubles mileage, zero spend.
Skip on LinkedInSmall-portal syndication, non-indexed duplicates, anything with a visible sponsored disclaimer.